What is Marketing?
Definitions
Some basic definitions of marketing and the
marketing concept
Marketing is the social process by which
individuals and groups obtain what they need and
want through creating and exchanging products and
value with others - Kotler.
Marketing is the management process that
identifies, anticipates and satisfies customer
requirements profitably - The Chartered
Institute of Marketing (CIM).
The right product, in the right place, at the
right time, at the right price - Adcock.
Marketing is essentially about marshalling the
resources of an organization so that they meet the
changing needs of the customer on whom the
organization depends - Palmer.
Marketing is the process whereby society, to
supply its consumption needs, evolves distributive
systems composed of participants, who, interacting
under constraints - technical (economic) and ethical
(social) - create the transactions or flows which
resolve market separations and result in exchange
and consumption. Bartles.
Marketing is THE art form of the 21st Century
- Germaine Greer
 Marketing is a societal process that is needed
to discern consumers' wants; focusing on a
product/service to those wants, and to mould the
consumers towards the products/services. Marketing
is fundamental to any businesses growth. The
marketing teams (Marketers) have the task to create
the consumer awareness of the products/services
through marketing techniques; if a business does not
have awareness of their products/services and their
consumers' demographics, the business would not be
able to carry on. - Paul Hollyer
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