Mel’s cleaning
Domestic cleaning in Tyneside. A new start-up in
2007
Their need: To start a new business from
scratch
Our solution: We carefully researched this
sector and produced a five year strategic plan. We
advised on copywriting and direct marketing and
commissioned leaflets and organised their
distribution.
The outcome: A rags-to-riches success
story. Within four months Mel’s cleaning had gone
from a one-woman band to businesses employing six
staff. The business continues to grow and will be
rolling out in East London and Suffolk in early
2008.
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