Advertising
We will help you with your planning for
advertising.
Our plan will address the following stages:
- Who is the potential TARGET AUDIENCE of
the advert?
- WHAT do we wish to communicate to this
target audience?
- Why is this message so IMPORTANT to them?
- What is the BEST MEDIUM for this message
to take?
- What would be the most appropriate TIMING?
- What RESOURCES will the advertising
campaign need?
- How do we CONTROL our advertising and
monitor success?
Advertising is a central constituent of the
marketing communications mix. Put simply,
advertising directs a message at large numbers of
people with a single communication. It is a mass
medium.
 Advertising has a number of benefits for the
advertiser. The advertiser has control over the
message. The advert and its message, to an extent,
are tailored and designed to the specifications of
our client. We can focus its message at a huge
number of potential consumers in a single hit, at a
relatively low cost per head. Advertising is speedy
relative to other elements of the marketing
communications mix. Therefore our clients have the
opportunity to communicate with all, or many of, its
target audience concurrently.
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