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TheMarketingCompany provide search engine optimisation services and generalised marketing advice to businesses in Newcastle and Sunderlandmaking the internet work for your business

themarketingcompany: search engine optimisation

Why is search engine optimisation (SEO) such a critical factor? 

The Internet is a very crowded, fast-moving marketplace where those who are seen first gain a significant edge on their competitors. However, gaining competitive edge is only half the battle: the other half is to maintain that edge. Search engines play a pivotal role in Internet visibility. No matter how well designed your web site may be, its potential benefits will never be realised if it doesn't earn front-rank listing with search engines. In fact, if a web site isn't achieving front-rank listing, serious questions have to be asked about its design and rationale.

Just think about it: if you were looking for a product or service, would you be more likely to buy from a supplier listed on the first page than from one on the third page or another buried even deeper on the umpteenth page?

The big challenge search engines pose is that the criteria on which they operate never stands still. As a result, what wins you business today could lose you business tomorrow unless you're able to respond quickly and decisively to this constantly 'moving goalposts' situation.

This is where search engine optimisation comes in. When TheMarketingCompany are engaged as search engine optimizers, you gain two critical advantages. One is the ability to earn front-rank listing today: the second is the flexibility to maintain front-rank listing tomorrow - and the day after.

 

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TheMarketingCompany provide search engine optimisation services and generalised marketing advice to businesses in Newcastle and Sunderlandthemarketingcompany - call us now on: 033 33 44 32 86